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CPMs Are Up 20%. The Only Lever Left Is Creative.

Meta CPMs jumped 19% year-over-year in Q1 2025, averaging $10.88 with March hitting $11.86. When every team has access to the same Advantage+ targeting, creative quality becomes the only controllable variable for paid performance.

February 24, 2026 • 8 min read

The Uncanny Valley in Performance Marketing: Why 'Almost Human' is Killing Your ROI

Neuroscience confirms the 'negative halo effect' of almost-human AI ads. Learn why avoiding the uncanny valley is critical for performance.

February 12, 2026 • 8 min read

Why AI Ads Look Fake (And How to Fix It)

An evidence-backed guide to making AI ads look real, with prompt constraints, authenticity signals, and practical QA checks.

February 11, 2026 • 8 min read