# Prism
> AI Creative Director for ad campaigns. Analyzes your brand, identifies audience psychology, and generates high-converting ad creatives.

## Main Pages
- [Home](https://useprism.io/): Product overview and sign-up
- [Pricing](https://useprism.io/pricing): Plans from Free (10 credits) to Scale (20,000 credits/mo)
- [How It Works](https://useprism.io/how-it-works): 3-step process — Decode, Map, Generate
- [Managed Services](https://useprism.io/managed-services): Done-for-you ad creative by the Prism team
- [Blog](https://useprism.io/blog): Evidence-backed playbooks on AI ad creative and performance
- [Why AI Ads Look Fake](https://useprism.io/blog/why-ai-ads-look-fake): Anti-glaze framework for realistic AI ad output
- [The Uncanny Valley in Performance Marketing](https://useprism.io/blog/uncanny-valley-performance-marketing): How "almost human" AI ads kill ROI and brand trust

## Core Capabilities
- **Brand DNA Analysis**: Paste a URL, get brand colors, fonts, products, and competitive positioning extracted automatically
- **Persona Engine**: AI-generated psychographic audience segments with hidden objections and purchase motivators
- **Ad Creative Generation**: Production-ready ad images with strategic copy, visual direction, and platform-specific formatting
- **Copy Library**: Headlines, body copy, and CTAs organized by awareness stage and persona
- **Multi-Format Output**: Facebook, Instagram, Google Display, LinkedIn ad formats

## Key Facts
- Founded: 2025
- Creator: Alvin Ding
- Methodology: Decode → Map → Generate
- Target Users: Marketing teams, agencies, D2C brands, SaaS companies
- Free trial: Yes, no credit card required
- Website: https://useprism.io