Decode. Map. Generate.
The Prism Method explained.
You’ve seen the overview. Now see exactly how each phase works, and why this methodology has generated over $300M in ad revenue.
Phase 1: Decode Psychology
Prism starts with a single product URL and runs deep market analysis. It identifies your actual buyer personas — not generic demographics, but the specific micro-personas in your market with unique motivations and objections.
The Decode phase builds comprehensive persona profiles including psychographic traits, purchase triggers, information sources, and the emotional drivers behind buying decisions.
Phase 2: Map Objections
Every persona has hidden objections — psychological barriers stopping them from converting. Prism surfaces these objections and maps them to specific funnel stages (awareness, consideration, decision).
The Objection Matrix gives you a strategic map: which persona, which objection, which funnel stage. This becomes the creative brief for every ad you generate.
Phase 3: Generate Ads
With deep persona research and objection mapping complete, Prism generates 15+ production-ready ads. Each ad is designed to address a specific objection for a specific persona at a specific funnel stage.
You get complete ad copy, visual direction briefs, and strategy rationale — not random creative shots in the dark. Every output is grounded in the psychology uncovered in Phases 1 and 2.